James Beard Award-winning cookbook author Jeni Britton Bauer is the founder of Columbus, Ohio’s Jeni’s Splendid Ice Creams, a certified B Corporation and multi-channel retailer with 23 company-owned scoop shops, a robust e-commerce presence, and distribution in top grocers across the country. Her ahead-of-the-trend vision—using whole ingredients and dairy from grass-pastured cows, rather than synthetic flavorings and commodity ice cream mix—coupled with inspired flavors, sparked the artisan ice cream movement more than a decade before it would become a top food trend.  In 2015, Fast Company recognized Britton Bauer as one of the most creative people in business.